Churchill, Gilbert A. <br/><br/>
Marketing research :  methodological foundations / 

 - 5th ed. 
 - Chicago :  Dryden Press,  c1991. 
 - xxxii, 1070 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0030314720 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.
<br/><br/><label>Dewey Class. No.: </label>658.83 CHU