Assael,Henry. <br/><br/>
Consumer behavior and marketing action. 

 - USA :  PWS Kent Publishing Company,  1992. 
 - xx, 748 p. :  ill. ;  23 cm. 
<br/><br/><label>ISBN: </label>0534925529 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior and marketing action.
<br/><br/><label>Dewey Class. No.: </label>658.834 ASS