TY  - BOOK
AU  - Bernhardt,Kenneth L.
AU  - Kinnear,Thomas C.
TI  - Cases in marketing management
SN  - 0256122466
U1  - 658.8 BER 
PY  - 1994///
CY  - Burr Ridge, IL
PB  - Irwin
KW  - Marketing
N1  - Includes bibliographical references
ER  -