Bernhardt, Kenneth L., <br/><br/>
Cases in marketing management / 

 - 6th ed. 
 - Burr Ridge, IL :  Irwin,  c1994. 
 - xiv, 754 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>0256122466 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8 BER