TY  - BOOK
AU  - Kumar, S. Ramesh.
TI  - marketing and branding: the indian scenario
SN  - 8131700976
U1  - 658.8 KUM 
PY  - 2007///
CY  - New Delhi
PB  - Dorling Kindersley
KW  - Marketing
N1  - includes bibliographical references and index
ER  -