Kumar, S. Ramesh. <br/><br/>
marketing and branding :  the indian scenario. 

 - New Delhi :  Dorling Kindersley,  2007. 
 - xiv, 479 p.  ill. ;  24 cm. 
<br/><br/>includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>8131700976 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8 KUM