Burns, Alvin C. <br/><br/>
Marketing research :  online research applications / 

 - 4th ed. 
 - Upper Saddle River, N.J. :  Prentice Hall,  c2003. 
 - xxxi, 642 p. :  col. ill., col. maps ;  27 cm. +  1 CD-ROM (4 3/4 in.) 
<br/><br/> "SPSS student version 11.0 for Windows"--CD-ROM. 
<br/><br/>Includes bibliographical references (p. 611-628) and index. 
<br/><br/><label>ISBN: </label>0130351350 
<br/><br/><label>Subjects--Uniform Titles: </label><br/>SPSS for Windows.
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.
<br/><br/><label>Dewey Class. No.: </label>658.83 BUR