Kotler, Philip. <br/><br/>
Marketing management. 

 - 11th ed. 
 - Canada :  Person Prentice Hall,  2003. 
 - xxix, 702 p. :  ill, ;  25cm. 
<br/><br/>Includes index. 
<br/><br/><label>ISBN: </label>780130397133 
<br/><br/><label>Subjects--Topical Terms: </label><br/>management.
<br/><br/><label>Dewey Class. No.: </label>658.8 KOT