Peter, J. Paul. <br/><br/>
A preface to marketing management. 

 - 3rd ed. 
 - Plano :  Business Publications, Inc,  1985. 
 - x, 295 p. :  ill. ;  22 cm. 
<br/><br/><label>ISBN: </label>0256032734 
<br/><br/><label>Dewey Class. No.: </label>658.8 PET