TY  - BOOK
AU  - Kotler,Philip.
AU  - Turner,Ronald E.
TI  - Marketing Management: analysis,planning,and control
SN  - 0135580579
U1  - 658.8 KOT 
PY  - 1985///
CY  - Scarborough
PB  - Prentice Hall
KW  - marketing
N1  - includes index
ER  -