Piercy, Nigel. <br/><br/>
Market-led strategic change :  transforming the process of going to market. 

 - 2nd ed. 
 - Boston :  Butterworth-Heinemann,  1997. 
 - xiv, 665 p. :  ill. ;  24 cm. 
 - The marketing series. Professional development .
 - Marketing series (London, England).  Professional development. .
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0750632852 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8 PIE