TY  - BOOK
AU  - Groocock,J.M.
TI  - The chain of quality: market dominance through product superiority
SN  - 0471828475 
U1  - 658.562 GRO 
PY  - 1986///
CY  - New York
PB  - Wiley
KW  - Products
N1  - Includes index; Includes bibliographical references and index
ER  -