Groocock, J. M. <br/><br/>
The chain of quality :  market dominance through product superiority. 

 - New York :  Wiley,  c1986. 
 - xiv, 390 p. :  ill. ;  24 cm. 
<br/><br/> Includes index. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0471828475  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Products.
<br/><br/><label>Dewey Class. No.: </label>658.562 GRO