Shapiro, Stanley. J. <br/><br/>
Basic marketing :  a global managerial approach. 

 - 10th ed. 
 - New York :  McGraw-Hill Companies, Inc,  2002 
 - xix, 807 p :  ill ;  27 cm. 
<br/><br/>Includes index. 
<br/><br/><label>ISBN: </label>0070887299 9780070887299 
<br/><br/><label>Dewey Class. No.: </label>658.8 SHA