TY  - BOOK
AU  - McDonald, Malcom.
AU  - Woodburn, Diana.
TI  - Key account management : : the definitive guide
SN  - 9788131211052
U1  - 657.302 McD 
PY  - 2007///
CY  - New Delhi : 
PB  - Butter-Heinemann, 
KW  - Management
N1  - includes index
ER  -