TY  - BOOK
AU  - Weitz,Barton A.
AU  - Wensley,Robin
TI  - Readings in strategic marketing: analysis, planning, and implementation 
SN  - 0030208645 (pbk.)
U1  - 658.802 WEI 
PY  - 1988///
CY  - Chicago
PB  - Dryden Press
KW  - Marketing
N1  - Includes bibliographies and index
ER  -