TY  - BOOK
AU  - McDaniel,Carl D.
AU  - Gates,Roger H.
TI  - Marketing research essentials
SN  - 0538876697 (pbk. : alk. paper)
U1  - 658.83 MCD 
PY  - 1998///
CY  - Cincinnati, Ohio
PB  - South-Western College Pub.
KW  - Marketing research
N1  - Includes bibliographical references and index
ER  -