TY  - BOOK
AU  - Lamb, Charles W.
AU  - Hair, Josep  F.
AU  - McDaniel, Carl.
AU  - Faria, A J.
TI  - The subject is marketing
SN  - 0176169555
U1  - 658.8 LAM 
PY  - 2002///
CY  - Canada
PB  - Thomson Nelson
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -