Lamb, Charles W. <br/><br/>
The subject is marketing. 

 - 2nd ed. 
 - Canada :  Thomson Nelson,  2002. 
 - xxi, 552 p. :  ill. ;  28 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0176169555 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8 LAM