Perreault, William D. <br/><br/>
Basic marketing :  a global-managerial approach. 

 - 14th ed. 
 - Boston :  McGraw-Hill,  c2002. 
 - xxxii, 815 p. :  col. ill., maps ;  28 cm. 
<br/><br/> A variety of multi-media instructional aids, including a Web site, are available to support the text.  Includes bibiliographical references (p. 754-810) and indexes. 
<br/><br/>Includes index. 
<br/><br/><br/>System requirements for accompanying computer laser disk: Windows 95 or higher Pentium. 
<br/><br/><label>ISBN: </label>0072409479  0071121102  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8 PER