Basic marketing : a global-managerial approach.
- 14th ed.
- Boston : McGraw-Hill, c2002.
- xxxii, 815 p. : col. ill., maps ; 28 cm.
A variety of multi-media instructional aids, including a Web site, are available to support the text. Includes bibiliographical references (p. 754-810) and indexes.
Includes index.
System requirements for accompanying computer laser disk: Windows 95 or higher Pentium.