Jain, Subhash C. <br/><br/>
Marketing strategy :  planning,implementation, and control. 

 - Canada :  Cengage Learning,  2004. 
 - 673 p. :  ill. ;  24 cm. 
<br/><br/><label>ISBN: </label>9788131505434 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8 JAI