Malhotra, Naresh K. <br/><br/>
Marketing research :   an applied orientation. 

 - 4th ed. 
 - New Jersy :   Pearson Education,   2004. 
 - xxix, 713 p. :   ill. ;   28 cm 
<br/><br/><label>ISBN: </label>9780130337160 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.83 MAL