TY  - BOOK
AU  - Bly, W. Robert.
TI  - The white paper marketing handbook: how to generate more leads and sales with white papers, special reports, booklets, and cds
SN  - 0324300824
U1  - 658.8 BLY 
PY  - 2006///
CY  - USA
PB  - Thomson, 
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -