Bly, W. Robert. <br/><br/>
The white paper marketing handbook :  how to generate more leads and sales with white papers, special reports, booklets, and cds. 

 - USA :  Thomson,   c2006. 
 - xv, 229 p. :  ill. ;  15 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0324300824 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8 BLY