Messinger, Paul R. <br/><br/>
The marketing paradigm :  a guide for general managers. 

 - USA :  South-Western,  1995. 
 - xi, 237 p. :  ill. ;  23 cm. 
<br/><br/>Includes index. 
<br/><br/><label>ISBN: </label>0538844949 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8 MES