Farese, Lois. <br/><br/>
Marketing Essentials. 

 - 2nd ed. 
 - New York :  McGraw Hill,  1997. 
 - xx,620 p. ;  ill. ;  28 cm. 
<br/><br/>Includes glossary index. 
<br/><br/><label>ISBN: </label>0026406012 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8 FAR