TY  - BOOK
AU  - Wilson, Richard M S .
AU  - Gilligan, Colin.
AU  - Pearson, David.
TI  - Strategic marketing management: planning, implementation and control
SN  - 8185617597
U1  - 658.8 WIL 
PY  - 1996///
CY  - New Delhi
PB  - Viva Books Private Limited
KW  - Marketing
N1  - Includes index
ER  -