Wilson, Richard M S . <br/><br/>
Strategic marketing management :  planning, implementation and control. 

 - New Delhi :  Viva Books Private Limited,  1996. 
 - xx, 644 p. :  ill. ;  27 cm. 
<br/><br/>Includes index. 
<br/><br/><label>ISBN: </label>8185617597 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8 WIL