TY  - BOOK
AU  - Ace,Cathy.
TI  - Effective promotional planning for e-business: a practical guide to planning and implementing a promotional plan that works
SN  - 0750652683
U1  - 650 ACE 
PY  - 2002///
CY  - New York
PB  - Butterworth Heinemann
N1  - Includes index
ER  -