Ace,Cathy. <br/><br/>
Effective promotional planning for e-business :  a practical guide to planning and implementing a promotional plan that works. 

 - New York :  Butterworth Heinemann,  2002. 
 - 290 p. :  ill. ;  23 cm. 
<br/><br/>Includes index. 
<br/><br/><label>ISBN: </label>0750652683 
<br/><br/><label>Dewey Class. No.: </label>650 ACE