Dalrymple, Douglas J. <br/><br/>
Cases in marketing management / 

 - New York :  Wiley,  c1992. 
 - x, 598 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0471547468  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8 DAL