Messinger, Paul R <br/><br/>
The marketing paradigm :   a guide for general mangers. 

 - New York :  South-Western College Publishing,   1995. 
 - xi, 237 p. :   ill. ;   22 cm. 
<br/><br/><label>ISBN: </label>9780538844949 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing. 
<br/><br/><label>Dewey Class. No.: </label>658.8 MES