Kotler, Philip. <br/><br/>
Strategic marketing for nonprofit organizations. 

 - 5th ed. 
 - Upper Saddle River, N.J. :  Prentice Hall,  c1996. 
 - vii, 632 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0132325470 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Nonprofit organizations<br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8 KOT