Shefrin, Hersh. Beyond greed and fear : understanding behavioral finance and the psychology of investing. - USA : Oxford University Press, 2002. - xxxiv, 368 p. : ill. ; 23 cm. Includes bibliographical references and index. ISBN: 9780072855074 Subjects--Topical Terms: Greed and fear. Dewey Class. No.: 332.601 SHE