TY  - BOOK
AU  - Kotler, philip.
TI  - Marketing decison making: a model building approach
SN  - 0030781655
U1  - 658.401 KOT 
PY  - 1971///
CY  - USA
PB  - Holt, Rinehart and Winston, Inc
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -