Kotler, philip. <br/><br/>
Marketing decison making :  a model building approach. 

 - USA :  Holt, Rinehart and Winston, Inc,  1971. 
 - xi, 720 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0030781655 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.401 KOT