TY  - BOOK
AU  - Peter,J.Paul
AU  - Donnelly,James H.
TI  - A preface to marketing management
SN  - 0256060789
U1  - 658.8 PET 
PY  - 1988///
CY  - Plano, Tex.
PB  - Business Publications
KW  - Marketing
N1  - Includes indexes; Bibliography
ER  -