Peter, J. Paul. <br/><br/>
A preface to marketing management. 

 - 4th ed. 
 - Plano, Tex. :  Business Publications,  1988. 
 - xii, 320 p. :  ill. ;  24 cm. 
<br/><br/> Includes indexes. 
<br/><br/>Bibliography 
<br/><br/><label>ISBN: </label>0256060789 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8 PET