TY  - BOOK
AU  - Evans,Joel R.
AU  - Berman,Barry.
AU  - Wellington,Willam.
TI  - Marketing essentials
SN  - 0138890315
U1  - 658.8 EVA 
PY  - 1998///
CY  - US
PB  - Prentice Hall Canada Inc
KW  - Marketing
N1  - ncludes index
ER  -