TY  - BOOK
AU  - Farese, Lois.
AU  - Kimbrell, Grady.
AU  - Woloszyk, Carl.
TI  - Marketing Essentials
SN  - 9780026406017
U1  - 658.8 FAR 
PY  - 1997///
CY  - New York
PB  - McGraw-Hill
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -