TY  - BOOK
AU  - Zikmund,William G.
TI  - Exploring marketing research
SN  - 0030262186
U1  - 658.83 ZIK 
PY  - 2000///
CY  - USA
PB  - Dryden Press
KW  - Marketing research
N1  - Includes bibliographical references and index
UR  - http://www.loc.gov/catdir/enhancements/fy1514/99064502-b.html
UR  - http://www.loc.gov/catdir/enhancements/fy1514/99064502-d.html
UR  - http://www.loc.gov/catdir/enhancements/fy1514/99064502-t.html
ER  -