Zikmund, William G. <br/><br/>
Exploring marketing research. 

 - 7th ed. 
 - USA :  Dryden Press,  c2000. 
 - xxxiii, 812 p. :  ill. ;  29 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0030262186 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.
<br/><br/><label>Dewey Class. No.: </label>658.83 ZIK