Shefrin, Hersh. <br/><br/>
Beyond greed and fear :  understanding behavioral finance and the psychology of investing. 

 - USA :  Oxford University Press,  2002. 
 - xxxiv, 368 p. :  ill. ;  23 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>007285507X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Greed
<br/><br/><label>Dewey Class. No.: </label>332.601 SHE