Peter, Paul J. <br/><br/>
Consumer behavior and marketing strategy. 

 - 3rd ed. 
 - America :  Irwin,  c1993. 
 - xxvii, 772 p. :  ill.   24 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0256105677 
<br/><br/><label>Dewey Class. No.: </label>658.834 PET