TY  - BOOK
AU  - Etzel,Michale J.
TI  - Marketing: concepts and cases
SN  - 9780070600904
U1  - 658.8 ETZ 
PY  - 2005///
CY  - New Delhi
PB  - Tata McGraw-Hill Publishing Company Limited
N1  - Includes index and glossary
ER  -