Etzel,Michale J. <br/><br/>
Marketing :  concepts and cases. 

 - 13th ed. 
 - New Delhi :  Tata McGraw-Hill Publishing Company Limited,  2005. 
 - xxvii, 735 p.  ill.  24 cm. 
<br/><br/>Includes index and glossary. 
<br/><br/><label>ISBN: </label>9780070600904 
<br/><br/><label>Dewey Class. No.: </label>658.8 ETZ