Schiffman, Leon G. <br/><br/>
Consumer behavior. 

 - 9th ed. 
 - India :  Dorling Kindersley Pvt. Ltd.,  2007. 
 - 581 p.  ill.  25 cm. 
<br/><br/>Includes glossary and index. 
<br/><br/><label>ISBN: </label>9788177589993 
<br/><br/><label>Dewey Class. No.: </label>658.834 SCH