Smith, Jeanette, <br/><br/>
Entrepreneur magazine :  guide to integrated marketing. 

 - New York :  John Wiley,  1996. 
 - xii, 277 p. :  ill. ;  24 cm. 
<br/><br/>Includes index. 
<br/><br/><label>ISBN: </label>0471124397  0471124419  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising media planning<br/>Direct marketing
<br/><br/><label>Dewey Class. No.: </label>658.84 SMI