TY  - BOOK
AU  - Czinkota, Michael R.
AU  - Ronkainen, Ilkka A.
TI  - International marketing
SN  - 0030244013
U1  - 658.84 CZI 
PY  - 1993///
CY  - London
PB  - The dryden press
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -