Czinkota, Michael R. <br/><br/>
International marketing 

 - 5th ed. 
 - London :  The dryden press,  1993. 
 - xxix, 860 p. :  ill. ;  28 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0030244013 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.84 CZI